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Introduce: Advertisements

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Lesson Type: Introduce
Grade: 1, 2, 3
Group Size: Small group, large group, whole class
Length: 20 minutes
Goal: Given an advertisement, students will understand its purpose and identify some of the elements that make it an example of persuasive writing.

Materials: Board or chart paper, sample advertisements

What to Do


Ask your students to look for advertisements in magazines or newspapers that they can cut out and bring to share with the class, or collect some yourself.


1. Explain the lesson.

Today we will be talking about advertisements. Advertisements are one form of persuasive writing. Persuasive writing tries to change the way a reader thinks or acts. Advertisements are written for businesses. They are designed to sell a product or a service. Can you think of some places where you have seen advertisements?

Yes, they can be found in magazines, in newspapers, on billboards, on the radio, on television, and on the Internet.

2. Explain the elements of an advertisement.

An advertisement usually starts with an attention-getting title followed by an opinion about the product. The opinion is followed by two or more reasons to support it. Advertisers use descriptive words to make their reasons more convincing. They also use photos and drawings to catch the reader’s attention.


3. Use the advertisement samples that you have collected to show the elements of advertisements.

Let’s take a look at some advertisements to see what kind of words they use to convince the reader.

Use the examples to point out catchy titles, interesting photos or drawings, opinions, reasons, and use of descriptive words.

4. Review the elements of an advertisement.

Today we learned about the elements of an advertisement. Do we write advertisements to teach how to do something or to change the way the reader thinks or acts?

Right, advertisements try to change the way the reader thinks by getting them to buy something. Remember that advertisements include catchy titles, photos or drawings, and opinions.


For Advanced Students:

Ask these students to brainstorm catchy titles for an advertisement.

For Struggling Students:

These students may have difficulty understanding what a catchy title is. Provide them with additional examples.

For ELL Students:

Encourage these students to share the differences and similarities between advertisements in their native country and in the U.S. with the class.

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